There are many stereotypes’ women have stated which affect their outlook on the job market such as:
These need to be broken down by businesses from a top-down perspective. This means CEO, founders and those in senior roles need to actively encourage their employees to highlight these messages and be positive leaders. This can be actioned through setting up regular educational workshops for employees and promoting a safe workplace environment.
Note that this isn’t a one-time fix – a top-down approach needs to be an active flow for a business to make positive changes.
Diversity is a big aspect which businesses can tackle now to motivate women. 61% of women look at the diversity of an employee before applying for a job, so making these changes are imperative for businesses.
Likewise, being actively inclusive will be a big motivator for women. The pandemic has meant many women have spent more time at home and our personal and work lives have become combined.
Research shows that women actively seek flexible careers. This choice can come down to increased commitments for childcare, religion and many more. Having that option means that women feel included and that a business is being equal to everyone.
There are more ways in which businesses can strive to promote diversity and inclusion including:
For women of colour in particular, having role models in the careers they want to join is hugely motivational. If a woman, and this is definitely important for young women, can’t see someone ‘like them’ making it, they are less likely to pursue a career in their chosen industry. Indian, Pakistani and Bangladeshi women in particular have said a lack of role models is a big career-progression barrier for them.
This applies to the wider population of women with research showing that looking for female employees is the first action they take before applying for jobs. This should be more focused than just the umbrella term of women –showcasing women of colour will be even more impactful than using a white employee. This can be your businesses first step into becoming more inclusive for future employees and it helps your brand positively too.
Here are more ways that you action right now such as: